STREAMING TV AD SERVICES
STREAMING TV
THE TOOLKIT DSP = MORE RESULTS FOR YOU
We serve ads exclusively on TV screens, mobile devices and computers across a list of hand-picked, top-tier streaming networks. Why? Because the store traffic and conversions are better that way, saving dealers money and delivering results.
*Stats featured reported by EMarketer
THE STREAMING AUDIENCE
YOUR MESSAGE ON OUR DSP IS DISPLAYED TO TWO SPECIFIC AUDIENCES:
CORD-CUTTERS
Past cable subscribers who have decided to switch to a streaming service
CORD-NEVERS
Those who have never had cable and only view content through a streaming service
HOW OUR STREAMING DSP WORKS
OUR CONNECTED TV PLATFORM, TOOLKIT DSP, IS OPTIMIZED FOR DEALERSHIP STORE VISITS & WEBSITE CONVERSIONS
CTV CONNECTION
According to Oracle, a Connected TV (CTV) is a device that connects to—or is embedded in—a television to support video content streaming. Different types of CTVs include Xbox, PlayStation, Roku, Amazon Fire TV, Apple TV, and more. Over-the-top (OTT) is the delivery of TV/vide content directly from the internet.
IN-APP ADS
Once a CTV or OTT user watches streamed content, a video ad will play during the on-demand content. For example, you open up your favorite "bingable" episode or movie, a video ad will play during the experience (whether it be at the start, middle, or end). These ads play much like a pre-roll ad experience anywhere from 15-30 seconds.