Programmatic Digital

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kenshoo powered digital

Programmatic Digital

  • Pay-Per-Click
  • OTT/STV
  • Rich Media Ads
  • Digital Content & Video
  • Social Media Advertising

Pay-Per-Click

More than 60% of website traffic starts with a search engine query. Pay-Per-Click (PPC) puts your dealership at the top of search results for queries relevant to your brand and audience. This valuable advertising real estate can provide an immediate source of targeted traffic to your website, driving conversions and contributing to revenue growth.

Our PPC services include:

  • PPC Strategy Development
  • Campaign Setup
  • Turnkey PPC Campaigns
  • Custom Audience Creation
  • Dynamic Inventory Campaigns
  • Responsive Ad Campaigns
  • Kenshoo Algorithm PPC Optimization


At Dealership Toolkit, we have extensive experience leveraging PPC to drive growth for our dealers. Our approach to PPC is data-driven, which allows us to deploy campaigns that focus on efficiency and constant improvement.

OTT/STV & DRIV

Content is the king of today’s marketing environment. The most successful dealers in the world have developed detailed streaming TV strategies that help them inspire, entertain, and educate their target audiences. At Dealership Toolkit we specialize in helping our clients plan, produce, and promote content that drives audience engagement and conversions.

Our full suite of content services includes:

  • Dynamic Digital Video Ads
  • Content Production
  • Direct Placement on HULU/Disney Network
  • YouTube/PreRoll
  • Direct Ad Serving
  • Multi-language Content

 

Whether you’re producing bumper ads, long form, broadcast TV or pre-roll, Dealership Toolkit can be trusted to support your video marketing efforts.

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Rich Media Ads

The automotive industry is a perfect place for rich media ads, because they open up many opportunities to create a more emotional, exciting and engaging experience for car buyers.

Interactivity — using gaming elements in the ad to let them change a car’s color, add additional features and even “rev” the engine using sound.

Video — Nothing gets a car buyer more excited about a car than being able to see visually how it handles the road.

Animation — Just as many TV ads have used animation to sell cars, the same could be done with your rich media banner.

Click-through buttons or links — users click through from different areas of your rich media ad and visit your mobile website to learn more.

Incorporate geo-technology — incorporate location-based technology to become more relevant to users.

Social Media Advertising

Put Your Ads in Front of In-Market Shoppers for RVs, Cars, Boats, and Bikes. Dealership Toolkit’s Targeted Social Leads program allows you to hypertarget in-market shoppers based on a variety of factors.

Maximize the efficiency of your ad budget through targeting based on:

  • Online behavior and searches
  • Location
  • Similarity to your current customers
  • Previous visits to your website
  • Connect a Ready-To-Buy Shopper to a Specific Unit

Dealership Toolkit pulls your inventory daily without the need for a 3rd party service like Homenet.

Dynamically creates Paid Social ads that match the vehicle a shopper has searched for or shown interest in.

Features in-stock vehicle details along with a strong call to action.

The ad lands the shopper right on the VDP for the specific vehicle.

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