- Meet Rich, Chief Innovation Officer
DIGITAL MARKETING
RAISING THE DIGITAL BAR
Dealership Toolkit Programmatic Digital Advertising combines shopper insights, demographic data, and Automotive, RV, Powersports, and Marine audiences to serve a highly relevant message. We utilize additional tech to help raise your advertising bar. This “tech-first” mindset will give you another tool in your toolbelt. At Dealership toolkit, we believe in adding another layer of resources to reach our mutual goals together.
Pay-Per-Click
Search engine query ads
Digital Video
Video marketing for OTT/STV & DRIV
Rich Media Ads
Custom engaging experiences
Social Ads
Hyper-targeted social advertising
EFFICIENT Pay-per-click
At Dealership Toolkit, we have extensive experience leveraging PPC to drive growth for our dealers. We believe in starting with the data, especially when it comes to digital advertising and PPC. Data gives our team a focus for each campaign, which drives results while continually monitoring to improve performance.
- PPC Strategy Development
- Campaign Setup
- Turnkey PPC Campaigns
- Custom Audience Creation
- Dynamic Inventory Campaigns
- Responsive Ad Campaigns
See More ROI
Follow Seymour to See More...
Digital video OTT/STV & DRIV
With Dealership Toolkit, your dealership video advertising can show more relevant ads to a specific viewer or household. A relevant ad experience means that rather than showing one ad for all viewers, you can now run different ads based on important viewer characteristics. For example, do you want to show a specific ad based on their age or even income level? This is a more powerful way to personalize and connect your content to the right viewer or household.
- Dynamic Digital Video Ads
- Content Production
- Direct Placement on HULU/Disney Network
- YouTube/PreRoll
- Direct Ad Serving
- Multi-language Content
RICH MEDIA ADS
Rich Media Ads are an excellent tool for the Automotive, RV, Motorcycle, and Marine industries! The opportunities to engage the vehicle consumer no matter where they are in their buying cycle lets you serve up ads that are moving and thrilling, and place them in an unforgettable experience.
Google defines Rich Media Ads as the following, Rich Media Ads are digital display ads or banners with text, images, flash, video, or audio, that appear in defined areas of a website or social media platform. Their more impactful display leverages video, high-resolution images, and a variety of HTML coding to catch viewers’ attention, encourage them to click through to a landing page or your Dealership’s website, and take action.
- Interactivity
- Video
- Animation
- Click Through Links
Social MEDIA ADS
Want your ads front and center of your shoppers? Whether it’s for new or used inventory such as RVs, cars, boats, or motorcycles, Dealership Toolkit’s Target Social Leads program allows you to utilize hypertargeting to refine your criteria on various metrics.
Maximize the efficiency of your ad budget through targeting based on:
- Online Behavior & Searches
- Location
- Similarity to Your Current Customers
- Previous Visits to Your Website
- Connect a Ready-To-Buy Shopper to a Specific Unit
