DIGITAL DISPLAY ADS DO GENERATE LEADS
This case study is for you if your digital marketing agency has ever told you that Display ads are simply for “branding” and “retargeting,” not lead generation.
"TECHNOLOGY IS OUR DRIVER. WE USE THE LATEST ENHANCEMENTS IN DATA COLLECTION TO SEND THE RIGHT MESSAGE TO THE RIGHT CUSTOMERS."
The Challenge
- The average bounce rate for a display campaign can range between 50-90%.
- Post Click & Post View Lead Attribution tend to be much lower than paid search ads.
Our Solution
Ghost Data custom audience retargeting from Dealership Toolkit allows us to target highly interested consumers who are ready to act now.
- Ghost Web – People who have looked at specific units on your dealership’s website
- Ghost Geo – People who have visited a competitor’s lot or other high interest location.
- Ghost First Party – Customers in your DMS or CRM who have suddenly come back into the market.
- Ghost 3rd Party – Ownership lists from sources like IHS Polk, Nielson, Lotme and more.
WHAT ARE RICH MEDIA ADS?
Google describes Rich Media Ads as the following, An ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content. While text ads sell with words, and display ads sell with pictures, rich media ads offer more ways to involve an audience with an ad.
SEE MORE RESULTS
With Rich Media Ads
Let’s take a look at Traveland’s results using RMAs
VS
THE INDUSTRY AVERAGES
BUT WHAT'S THE ROI?
32
Post Click Conversions
(Phone Call, Form, Email, or Chat)
888
Post View Conversions
(Phone Call, Form, Email, or Chat within 14 days of seeing the ad)